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Cybersecurity Messaging Mishaps: “Get Jacked, Not Hacked”
“Get jacked, not hacked.” It sounds catchy, right? It sure made me stop in my tracks when I attended my first cybersecurity conference in May. The thing is, it’s got that punchy ring to it, the kind that makes copywriters and the brand team feel like they’ve hit the jackpot. But let’s hit pause and…
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Launching Cybersecurity Products Amidst Rapid Challenges
Jumping into the cybersecurity scene, especially when the landscape is as volatile as it is now, can feel as spontaneous as packing for an impromptu trip to a foreign country. But yet, here I am! When I started this journey in April, little did I know I’d be enveloped in the information, landscape, the ins…
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How to Engage Audiences Who Are Opting Out in 2021
Audiences follow brands on social media for many reasons — to purchase or research new products and services, to feel understood, and to be entertained. I personally follow brands that inspire me and challenge my way of thinking. When brands or influencers focus too hard on making sales and ignore their customers’ needs, they risk…
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Demand For Brand Purpose Has Never Been Higher
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Connections redefined: What authenticity really means
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Brand Betrayal and its Impact on Your Customer Relationship
The next time you’re struggling with betrayal on your hands, as it happens from time to time, pull out this formula and apply it to your customer experience. You’ll be surprised that the intention of how you plan to make your customer whole and how the situation is treated will return a happier customer and…
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Purpose + Promise and its Impact on your Brand Experience
