Hi, I'm Michael Robin
connecting product magic with market demand
Hi,
I'm Michael Robin.
I connect product magic with market demand, empowering early stage organizations or new product directions go to market with sharp, differentiated messaging, effective sales enablement, and impactful content.
As a founder, you know the story, the purpose, and the strategic thinking behind every detail of your product. My role? To dive deep, ask the right questions, then shape those insights into the words and strategies your customers need to believe about your resolution.
I approach every project with intention, resourcefulness, and a bias for action—driving growth that aligns with your vision and sets your organization up for lasting success.
Allons-y!
Capabilities
Buyer Personas
Product Positioning
Customer Intelligence
Competitive Intelligence
Market Research
Hypothetical & Real-Time Use Cases
Messaging Framework
Customer Insight Interviews
Website Framework & Guidance
Sales Enablement
Product Launches
Pricing Strategy
Blog & Premium Content
Case Studies
Marketing & SDR Emails
Customer Success Support/Voice of the Customer
Background
With over a decade of experience with digital innovation, Saas, and strategic marketing prowess, I continue to excel at what I do. My deep dive into customer problems and how the product supports their needs is only the beginning of the formula to keep you ahead.
“It’s not every day that you get someone who understands tech and product market fit and can ladder that strategy into the brand direction.”
George K.
What is Songbird?
Songbird Strategies is a consulting practice where I lead as the product marketing expert with the mindset to drive go-to-market and growth and guide business initiatives to take flight.
My unique perspectives and experiences allow me to develop and execute plans that enhance the adoption of your offers.
I excel in collaborating with various teams, including Sales, Product Management, Marketing, Customer Success, Engineering, and Sales Operations.
Sectors I love to work with and focus on are Cybersecurity, Fintech, Regulatory Tech, Mobile & Website Applications, and Technology Solutions.
