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Cybersecurity Messaging Mishaps: “Get Jacked, Not Hacked”
“Get jacked, not hacked.” It sounds catchy, right? It sure made me stop in my tracks when I attended my first cybersecurity conference in May. The thing is, it’s got that punchy ring to it, the kind that makes copywriters and the brand team feel like they’ve hit the jackpot. But let’s hit pause and…
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Launching Cybersecurity Products Amidst Rapid Challenges
Jumping into the cybersecurity scene, especially when the landscape is as volatile as it is now, can feel as spontaneous as packing for an impromptu trip to a foreign country. But yet, here I am! When I started this journey in April, little did I know I’d be enveloped in the information, landscape, the ins…
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Understanding CAC: A Guide for Revenue-Driven Marketers
Recently, I became a member of Pavilion, which has met a longstanding professional need of mine: a community of like-minded professionals in sales, marketing, RevOps, and success leadership, all dedicated to Go-To-Market conversations. In my pursuit of a growth mindset, both in my professional life and personal life, as well as within my community, I’ve…
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The Power of Personalization: Enhancing ROI through Personalized Marketing
Generic marketing just won’t cut it anymore. Your customers are smarter than that, they know what they want, they know what marketing looks and feels like, and they want to feel like you get them. That’s why it’s time to get even more personal with your marketing strategy and tactics. In today’s competitive marketplace, it’s…
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Great Growth Marketers, the Unicorns of your Company
As a self-proclaimed “Growth Marketer”, I’m currently on a mission to find my next exciting opportunity to drive revenue goals with marketing efforts and it has been a challenge to communicate my value beyond what my resume details. With 10 years of variable experience under my belt, imagine how one can find it difficult to…
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What Formula One racing taught me about effective, high-speed teamwork
When I watched Formula 1: Drive to Survive, the Netflix docuseries offering a glimpse into the world of Formula One racing, I was immediately hooked by the stories of the teams, their drivers, and the triumphs and tragedies on the track. Formula One racing appears to be just another high-octane sport with a rabid fan base, but…
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How to Engage Audiences Who Are Opting Out in 2021
Audiences follow brands on social media for many reasons — to purchase or research new products and services, to feel understood, and to be entertained. I personally follow brands that inspire me and challenge my way of thinking. When brands or influencers focus too hard on making sales and ignore their customers’ needs, they risk…
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