where product thinking takes flight

where product thinking takes flight

    • essays
    • kudos
    • proof
    • say hey

dispatches from the edge of product & the market
for creators and product leaders who are building for the future

Illustration of a bird flying.
  • Demand For Brand Purpose Has Never Been Higher

    Demand For Brand Purpose Has Never Been Higher

    Brands that have a “why” to live can bear almost any “how.” A somewhat-butchered quote from German philosopher Friedrich Nietzsche, sure, but a great encapsulation of the power — and promise — of purpose.

    February 25, 2021
  • 3 Tips for Starting a New Leadership Role Remotely

    3 Tips for Starting a New Leadership Role Remotely

    Show of hands: Anybody else look for a new job and land a promising offer during the pandemic? A few of you. Well, let me take you through the experience for the rest. It was … different. But not in a bad way. When it was time to look for my new role, getting through…

    February 15, 2021
  • Connections redefined: What authenticity really means

    Connections redefined: What authenticity really means

    Connections redefined: What authenticity really means

    November 24, 2020
  • From Culinary to Corporate

    From Culinary to Corporate

    Four habits learned from my Culinary Studies that apply to functioning within a corporate team.

    October 10, 2020
  • The Value of your Values

    The Value of your Values

    Like any principle or strategy, core values are difficult to forge and take time to develop and cure; but they will sustain you through everything else once they’re well-formed.

    September 8, 2020
  • Brand Betrayal and its Impact on Your Customer Relationship

    Brand Betrayal and its Impact on Your Customer Relationship

    The next time you’re struggling with betrayal on your hands, as it happens from time to time, pull out this formula and apply it to your customer experience. You’ll be surprised that the intention of how you plan to make your customer whole and how the situation is treated will return a happier customer and…

    August 31, 2020
  • Values and its Impact on your Brand Experience

    Values and its Impact on your Brand Experience

    Reflecting on how a company’s values affect the internal and external behaviors demonstrated by those touched by an organization, we’ve started to see a shift in culture and brand being more intertwined with one another. Focusing on this concept can have a powerful impact for your customer experience programs.

    August 24, 2020
  • Purpose + Promise and its Impact on your Brand Experience

    Purpose + Promise and its Impact on your Brand Experience

    What happens if an employee cannot easily explain their company’s brand purpose? Even worse, what if a customer is confused by the intention of your product? 

    August 18, 2020
  • Trust Based Marketing

    Trust Based Marketing

    Take a step back and put yourself in your customers’ shoes. They’re often wanting to make an informed decision and often have a number of choices at their horizon. If you’ve already developed a preference for your brand and a trusted relationship with them, you’re making that decision easier for them.

    August 3, 2020
  • STEM Womxn Driving Innovation

    STEM Womxn Driving Innovation

    Honored to be a participant in an amazing discussion from top female leaders in the innovation and digital transformation space. View the link to see how we’re adapting and changing for the new demands in 2020 from remote working, diversity and inclusion and what they predict the work place will look like in the next…

    July 14, 2020
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