where product thinking takes flight

where product thinking takes flight

    • essays
    • kudos
    • proof
    • say hey

dispatches from the edge of product & the market
for creators and product leaders who are building for the future

Illustration of a bird flying.
  • Making the Case for Cultural Fit

    Making the Case for Cultural Fit

    Good experience and stellar references make job candidates stand out, but culture fit can be the deciding factor. According to a 2016 survey, human resources teams often prioritize cultural fit when looking at recent college graduates — over referrals, classes, and even grades. But evaluating culture fit doesn’t stop when you bring a new employee…

    March 10, 2017
  • Three Ways to Optimize Client Communication

    Three Ways to Optimize Client Communication

    Ever get frustrated trying to set up a time to chat with your clients? Do you wear out your thumbs trying to get in touch with them via phone, email, text, Skype, or Slack, only to find they still don’t respond to you? Novelist E.M. Forster famously said to “only connect,” and his wise words…

    January 3, 2017
  • 3 Steps to Keep Drama Out of The Workplace

    3 Steps to Keep Drama Out of The Workplace

    Keeping drama out of the workplace isn’t just about political differences. There are countless reasons why you and your co-workers might not get along. Perhaps Jim is always gossiping, or Lisa doesn’t do her job. Occasional office squabbles are unavoidable, but there are ways to keep the workplace as close to drama-free as possible. 

    November 30, 2016
  • How To Get Your Company Involved in the Community in 3 Steps

    How To Get Your Company Involved in the Community in 3 Steps

    Engagement comes from inspiration. It’s important to choose an opportunity that lines up with your products and target audiences or a cause based on your personal interests. After all, there’s nothing worse than involvement for involvement’s sake.

    November 17, 2016
  • How to Nurture Your Culture to Promote Excellent Customer Service

    How to Nurture Your Culture to Promote Excellent Customer Service

    The right company culture is an essential ingredient in a business’s recipe for success. With six in 10 respondents to the 2015 Deloitte Millennial Survey stating they chose their employer based on its “sense of purpose,” it’s an important tool in recruiting and keeping talent. But it isn’t just important to employees; it’s important to…

    November 1, 2016
  • 5 Steps To Align Your Core Values With Your Daily Practices

    5 Steps To Align Your Core Values With Your Daily Practices

    Core values are not buzzwords or one-size-fits-all manuals for how to run your company; they are the driving forces behind your organization. They create your culture. They fuel your goals. And if those core values — those driving forces — are different for every team member, your company will soon break apart. Most importantly, core…

    September 30, 2016
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