Hi, I'm Michael Robin

connecting product magic with market demand

essays

_{advice, essays, thoughts and things I am passionate about in the realms of marketing, business and product.}

Cybersecurity Messaging Mishaps: “Get Jacked, Not Hacked”

July 13, 2024
Launching Cybersecurity Products Amidst Rapid Challenges

June 18, 2024
Understanding CAC: A Guide for Revenue-Driven Marketers

January 31, 2024
Why Every CMO Needs a Data-Rich Dashboard for a Chart-topping Performance

June 8, 2023
The Power of Personalization: Enhancing ROI through Personalized Marketing

May 16, 2023
Great Growth Marketers, the Unicorns of your Company

October 25, 2022

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