Tag: Thought Leadership
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How to Engage Audiences Who Are Opting Out in 2021
Audiences follow brands on social media for many reasons — to purchase or research new products and services, to feel understood, and to be entertained. I personally follow brands that inspire me and challenge my way of thinking. When brands or influencers focus too hard on making sales and ignore their customers’ needs, they risk…
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Demand For Brand Purpose Has Never Been Higher
Brands that have a “why” to live can bear almost any “how.” A somewhat-butchered quote from German philosopher Friedrich Nietzsche, sure, but a great encapsulation of the power — and promise — of purpose.
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Connections redefined: What authenticity really means
Connections redefined: What authenticity really means
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Trust Based Marketing
Take a step back and put yourself in your customers’ shoes. They’re often wanting to make an informed decision and often have a number of choices at their horizon. If you’ve already developed a preference for your brand and a trusted relationship with them, you’re making that decision easier for them.
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How to Transform Your Company Digitally
Digital transformations. The mere thought of them can breed palpitations in even the most stalwart oil and energy company leaders. It’s no surprise, really. Change never comes without its challenges, and digital change always comes with growing pains. Yet the perks of moving toward a digitally focused workforce with correlating forward-driven protocols far outweigh the…
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3 Keys to Empowering the Next Wave of Innovation
A renewed focus on innovation is happening right now among the entrepreneurial, corporate and academic communities in Houston. In addition to the formation of Houston Exponential, the affiliated HX Venture Fund, and Station Houston, plans are in the works to create a 9.4-acre innovation district in Midtown as part of the city’s 2017 strategic plan…
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How To Turn Your Employees Into Intrapreneurs
There’s a question that has become increasingly common in the age of Silicon Valley, where everything moves at the speed of innovation: How does a company grow, yet still maintain the drive, flexibility, and disruptive attitude of a startup? In other words, how do you bring the spirit of an entrepreneur along with you when…
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Weird? Nope. Austin Really Encourages More Diversity in Tech
Could a Texas city be poised to show up Silicon Valley when it comes to embracing diversity in so-called STEM (science, technology, engineering, and mathematics) fields? You bet your authentic “Keep Austin Weird” T-shirt.
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How to Balance Good Workaholism with its Evil Cousin
It’s time to rethink workaholism. The urge to work harder and longer is far too often blanketed as a negative trait. Though workaholism born out of economic worries, aggressive bosses, “imposter syndrome,” or fear of failure certainly isn’t positive, some aspects of workaholism can be a boon to employees and teams.
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Why a Promotion Means you Actually Have More to Learn
Shut up, listen, and observe Listening, not talking, is imperative when you take on a different professional role. Being attentive while you shadow people above and below your pay grade or expertise level and taking notes of your observations — on everything from exceptional (and poor) operational styles to preferred meeting methods and venues —…
Michael Robin 