where product thinking takes flight

Tag: Leadership

4 Keys to an Effective Product Launch Campaign in 2021

Marketers and media planners who seek to navigate prelaunch challenges and maximize postlaunch success can utilize a handful of tactics to maintain momentum and continued awareness around a product. This is by no means an exhaustive list, but here are four of the most effective tactics.

July 6, 2021
What Formula One racing taught me about effective, high-speed teamwork

When I watched Formula 1: Drive to Survive, the Netflix docuseries offering a glimpse into the world of Formula One racing, I was immediately hooked by the stories of the teams, their drivers, and the triumphs and tragedies on the track. Formula One racing appears to be just another high-octane sport with a rabid fan base, but…

March 22, 2021
3 Tips for Starting a New Leadership Role Remotely

Show of hands: Anybody else look for a new job and land a promising offer during the pandemic? A few of you. Well, let me take you through the experience for the rest. It was … different. But not in a bad way. When it was time to look for my new role, getting through…

February 15, 2021
Why the Texas Capital Is the Innovation Destination

This is an unbiased opinion, I swear. Yes, I live in Austin. Yes, my company (Rocksauce Studios) is headquartered in the capital of Texas. We’re a proud bunch, we Austinites, and our congregation is growing fast. In 2000, the metro area had about 1.2 million residents.

May 30, 2019
Feeling overwhelmed by all the changes in your life? Here are 3 ways to ditch the stress and get back on track…

Navigating a career and a young family life can feel like juggling axes. To avoid the crippling stress many aspiring professionals face, you need to find ways to manage it effectively.

May 13, 2019
How to Build Trust as a Foundation for Innovation

Digital transformation requires trust and buy-in from employees to have any chance.

February 22, 2019
How to Transform Your Company Digitally

Digital transformations. The mere thought of them can breed palpitations in even the most stalwart oil and energy company leaders. It’s no surprise, really. Change never comes without its challenges, and digital change always comes with growing pains. Yet the perks of moving toward a digitally focused workforce with correlating forward-driven protocols far outweigh the…

September 19, 2018
3 Keys to Empowering the Next Wave of Innovation

A renewed focus on innovation is happening right now among the entrepreneurial, corporate and academic communities in Houston. In addition to the formation of Houston Exponential, the affiliated HX Venture Fund, and Station Houston, plans are in the works to create a 9.4-acre innovation district in Midtown as part of the city’s 2017 strategic plan…

July 18, 2018
How To Turn Your Employees Into Intrapreneurs

There’s a question that has become increasingly common in the age of Silicon Valley, where everything moves at the speed of innovation: How does a company grow, yet still maintain the drive, flexibility, and disruptive attitude of a startup? In other words, how do you bring the spirit of an entrepreneur along with you when…

June 12, 2018
Weird? Nope. Austin Really Encourages More Diversity in Tech

Could a Texas city be poised to show up Silicon Valley when it comes to embracing diversity in so-called STEM (science, technology, engineering, and mathematics) fields? You bet your authentic “Keep Austin Weird” T-shirt.

June 1, 2018