Tag: brand promise
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Brand Betrayal and its Impact on Your Customer Relationship
The next time you’re struggling with betrayal on your hands, as it happens from time to time, pull out this formula and apply it to your customer experience. You’ll be surprised that the intention of how you plan to make your customer whole and how the situation is treated will return a happier customer and…
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Purpose + Promise and its Impact on your Brand Experience
What happens if an employee cannot easily explain their company’s brand purpose? Even worse, what if a customer is confused by the intention of your product?
Michael Robin 