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Brand Betrayal and its Impact on Your Customer Relationship
The next time you’re struggling with betrayal on your hands, as it happens from time to time, pull out this formula and apply it to your customer experience. You’ll be surprised that the intention of how you plan to make your customer whole and how the situation is treated will return a happier customer and…
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Values and its Impact on your Brand Experience
Reflecting on how a company’s values affect the internal and external behaviors demonstrated by those touched by an organization, we’ve started to see a shift in culture and brand being more intertwined with one another. Focusing on this concept can have a powerful impact for your customer experience programs.
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Purpose + Promise and its Impact on your Brand Experience
What happens if an employee cannot easily explain their company’s brand purpose? Even worse, what if a customer is confused by the intention of your product?
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Trust Based Marketing
Take a step back and put yourself in your customers’ shoes. They’re often wanting to make an informed decision and often have a number of choices at their horizon. If you’ve already developed a preference for your brand and a trusted relationship with them, you’re making that decision easier for them.
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STEM Womxn Driving Innovation
Honored to be a participant in an amazing discussion from top female leaders in the innovation and digital transformation space. View the link to see how we’re adapting and changing for the new demands in 2020 from remote working, diversity and inclusion and what they predict the work place will look like in the next…
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Why the Texas Capital Is the Innovation Destination
This is an unbiased opinion, I swear. Yes, I live in Austin. Yes, my company (Rocksauce Studios) is headquartered in the capital of Texas. We’re a proud bunch, we Austinites, and our congregation is growing fast. In 2000, the metro area had about 1.2 million residents.
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Feeling overwhelmed by all the changes in your life? Here are 3 ways to ditch the stress and get back on track…
Navigating a career and a young family life can feel like juggling axes. To avoid the crippling stress many aspiring professionals face, you need to find ways to manage it effectively.
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How to Build Trust as a Foundation for Innovation
Digital transformation requires trust and buy-in from employees to have any chance.
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3 Steps to Finding the Most Elegant Solution in The 5G Era
The pace of innovation in Houston is about to go into overdrive, thanks to the inclusion of the city in Verizon’s initial wave of 5G deployment. Along with three other major cities, Houston will enjoy better wireless connectivity with minimal latency, especially in densely populated areas and increased potential for the widespread use of Internet…
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How to Successfully Break From Outdated Approaches to Innovation
Rather than viewing mistakes as failures to be penalized, innovators look at mistakes as stepping stones to a new understanding. For smaller companies, this type of attitude is more easily achieved: Larger companies tend to focus more on keeping a steady course and not rocking the boat.
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Michael Robin 