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Great Growth Marketers, the Unicorns of your Company
As a self-proclaimed “Growth Marketer”, I’m currently on a mission to find my next exciting opportunity to drive revenue goals with marketing efforts and it has been a challenge to communicate my value beyond what my resume details. With 10 years of variable experience under my belt, imagine how one can find it difficult to…
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4 New Pathways to Lead Generation
Guiding prospects through the buyer’s journey in a world that’s still wrestling with a pandemic.
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4 Keys to an Effective Product Launch Campaign in 2021
Marketers and media planners who seek to navigate prelaunch challenges and maximize postlaunch success can utilize a handful of tactics to maintain momentum and continued awareness around a product. This is by no means an exhaustive list, but here are four of the most effective tactics.
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What Formula One racing taught me about effective, high-speed teamwork
When I watched Formula 1: Drive to Survive, the Netflix docuseries offering a glimpse into the world of Formula One racing, I was immediately hooked by the stories of the teams, their drivers, and the triumphs and tragedies on the track. Formula One racing appears to be just another high-octane sport with a rabid fan base, but…
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How to Engage Audiences Who Are Opting Out in 2021
Audiences follow brands on social media for many reasons — to purchase or research new products and services, to feel understood, and to be entertained. I personally follow brands that inspire me and challenge my way of thinking. When brands or influencers focus too hard on making sales and ignore their customers’ needs, they risk…
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Demand For Brand Purpose Has Never Been Higher
Brands that have a “why” to live can bear almost any “how.” A somewhat-butchered quote from German philosopher Friedrich Nietzsche, sure, but a great encapsulation of the power — and promise — of purpose.
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3 Tips for Starting a New Leadership Role Remotely
Show of hands: Anybody else look for a new job and land a promising offer during the pandemic? A few of you. Well, let me take you through the experience for the rest. It was … different. But not in a bad way. When it was time to look for my new role, getting through…
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Connections redefined: What authenticity really means
Connections redefined: What authenticity really means
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From Culinary to Corporate
Four habits learned from my Culinary Studies that apply to functioning within a corporate team.
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The Value of your Values
Like any principle or strategy, core values are difficult to forge and take time to develop and cure; but they will sustain you through everything else once they’re well-formed.
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Michael Robin 