Michael Robin

Marketing Executive

  • Blog
  • Great Growth Marketers, the Unicorns of your Company

    Great Growth Marketers, the Unicorns of your Company

    As a self-proclaimed “Growth Marketer”, I’m currently on a mission to find my next exciting opportunity to drive revenue goals with marketing efforts and it has been a challenge to communicate my value beyond what my resume details. With 10 years of variable experience under my belt, imagine how one can find it difficult to…

    Michael

    October 25, 2022
    Marketing, Thought Leadership
    growth marketing, Marketing
  • 4 New Pathways to Lead Generation

    4 New Pathways to Lead Generation

    Guiding prospects through the buyer’s journey in a world that’s still wrestling with a pandemic.

    Michael

    August 11, 2021
    Uncategorized
  • 4 Keys to an Effective Product Launch Campaign in 2021

    4 Keys to an Effective Product Launch Campaign in 2021

    Marketers and media planners who seek to navigate prelaunch challenges and maximize postlaunch success can utilize a handful of tactics to maintain momentum and continued awareness around a product. This is by no means an exhaustive list, but here are four of the most effective tactics.

    Michael

    July 6, 2021
    Marketing
    launch, Leadership, product marketing
  • What Formula One racing taught me about effective, high-speed teamwork

    What Formula One racing taught me about effective, high-speed teamwork

    When I watched Formula 1: Drive to Survive, the Netflix docuseries offering a glimpse into the world of Formula One racing, I was immediately hooked by the stories of the teams, their drivers, and the triumphs and tragedies on the track. Formula One racing appears to be just another high-octane sport with a rabid fan base, but…

    Michael

    March 22, 2021
    Company Culture, Innovation
    culture, Leadership, teams, teamwork
  • How to Engage Audiences Who Are Opting Out in 2021

    How to Engage Audiences Who Are Opting Out in 2021

    Audiences follow brands on social media for many reasons — to purchase or research new products and services, to feel understood, and to be entertained. I personally follow brands that inspire me and challenge my way of thinking. When brands or influencers focus too hard on making sales and ignore their customers’ needs, they risk…

    Michael

    February 25, 2021
    Marketing
    brand experience, brand purpose, Thought Leadership
  • Demand For Brand Purpose Has Never Been Higher

    Demand For Brand Purpose Has Never Been Higher

    Brands that have a “why” to live can bear almost any “how.” A somewhat-butchered quote from German philosopher Friedrich Nietzsche, sure, but a great encapsulation of the power — and promise — of purpose.

    Michael

    February 25, 2021
    Leadership, Marketing
    brand experience, brand purpose, Thought Leadership
  • 3 Tips for Starting a New Leadership Role Remotely

    3 Tips for Starting a New Leadership Role Remotely

    Show of hands: Anybody else look for a new job and land a promising offer during the pandemic? A few of you. Well, let me take you through the experience for the rest. It was … different. But not in a bad way. When it was time to look for my new role, getting through…

    Michael

    February 15, 2021
    Leadership, Marketing
    culture, Leadership
  • Connections redefined: What authenticity really means

    Connections redefined: What authenticity really means

    Connections redefined: What authenticity really means

    Michael

    November 24, 2020
    Marketing
    brand experience, brand purpose, Thought Leadership
  • From Culinary to Corporate

    From Culinary to Corporate

    Four habits learned from my Culinary Studies that apply to functioning within a corporate team.

    Michael

    October 10, 2020
    Leadership, Organizational Design, Thought Leadership
  • The Value of your Values

    The Value of your Values

    Like any principle or strategy, core values are difficult to forge and take time to develop and cure; but they will sustain you through everything else once they’re well-formed.

    Michael

    September 8, 2020
    Company Culture, Leadership, Organizational Design, Thought Leadership
    values
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